Communication for Change
Tangible & Measurable Results
Communicating your product, brand or company begins by knowing your target: who are we talking to?
Identifying the target is essential for your communications’ strategy success. After knowing the receptor of your message, we develop a creative concept for your communication campaign, and, considering your target, your business, your goals and your message, we elaborate a communication plan for your company.
Once this is done, we will continue by your side, evaluating milestones, measuring results and, whenever necessary, adapting your plan to the market’s frequent changes, in order to guarantee an updated but coherent communication strategy for your company, with tangible results.
Getting To Know The Market
In the end, market is what dictates whether companies are going to be successful or not. We may not release a new product without knowing if there’s going to be demand, if there is competition and how much will customers be willing to pay for it. We may not branch out into other projects without knowing the market. And we may not simply keep doing what we have been doing without keeping up to the market changes, and not understanding why is it not working.
In each case, we must innovate. But which way should we go? Want do customers want? Who are, or may be, our customers? Who is our competition? Is there demand for our product? Where? Which is the best way to sell it?
Count on us to conceive a successful marketing plan for your company. We have the experience, the know-how and the will!
Knowing & Motivated Employees
As Peter Drucker said, 60% of all management problems are the result of poor communication. In fact, communication is the basis of every relationship and a company is nothing more than the people working in it. Therefore, employees must be motivated and up to date with the company’s strategy, mission and path.
Communication must begin inside the company, focusing on your human resources, creating a solid and trusting relationship, which is reflected in a better work environment, which is reflected in a productivity increase and a positive image, which, in turn, is reflected in better results.
Endomarketing will improve the teams’ quality and your company results. People will be motivated, have common goals and be determined to give their best.
Changing & Adapting
We all know how difficult it may be to have someone changing old habits and ways of doing things. Now, imagine changing the habits of a company (of all the people that work in a company). We are talking about quite a challenge; however, it should be done on a regular basis.
Companies must change because the market keeps changing and we all have to be as fast as we can in order not to stay back and, if possible, to be ahead of what’s coming. We are now talking about the survival of the fastest. And a company only changes when the people in it change. The problem is, sometimes, people are afraid of changes, afraid they might that fired and afraid they will not learn the new methods, since it “has always been this way”.
What we do is prepare the people for change, clarify the benefits, explain every step of it, what is expected from every single person, demystifying fears and motivating people.